BRIDGEWATER, N.J. — Nature’s Bounty has launched a campaign and a strategic partnership with the Society for Women’s Health Research to address gaps in women’s health education and access to trusted information.
The initiative, called “Supplement the Gap,” will focus on fostering conversations about women’s health, providing educational resources, and supporting research on disparities and emerging wellness issues. Nature’s Bounty and the Society for Women’s Health Research also plan to publish an inaugural women’s wellness report in 2027.
To follow Nature’s Bounty’s ongoing efforts to Supplement the Gap, please visit SupplementTheGap.com.
The brand announced the campaign alongside results from a July survey of 2,000 U.S. women. Seventy percent of respondents said they wished they had learned more about women’s health earlier, while only 7% considered themselves experts on the subject. More than one-quarter described their understanding as basic or below basic.
Half of the women surveyed said they do not always fully understand how their bodies work or what they need to support overall wellness. Six in 10 said they believed they would be healthier if they had learned more about their bodies growing up.
“With less than 9% of medical research currently focused on female-specific health conditions, women are often left without the comprehensive, trustworthy information that allows them to proactively manage their own health and well-being,” said Aileen Stocks, chief executive officer of Holistic Health at Nestlé Health Science. “As a purpose-driven brand, it is important to us to expand our action beyond innovating products for women and empower and support important conversations about their needs at all life stages, eventually shaping their experiences with health and wellness for the better.”
The survey also found strong interest in more open dialogue. Sixty percent of respondents said they wanted to have more conversations about women’s health with friends and family, and 46% wanted those discussions to extend beyond their immediate circles.
Among respondents who are parents, 74% said they speak more openly with their children about health than their own parents did. That figure rose to 83% among Gen Z parents.
Menopause emerged as another significant knowledge gap. Half of women who had experienced menopause said they were not adequately prepared for it, while fewer than half of those who had not yet reached menopause felt they knew what to expect.
“We still know far too little about women’s health, but education and awareness are crucial places to start in closing this gap,” said Kathryn Schubert, president and chief executive officer of the Society for Women’s Health Research. “The Society is excited to work with Nature’s Bounty on their inaugural women’s wellness report, in hopes of further amplifying the women’s health conversation.”
The accompanying creative campaign features 100 women and personal stories that illustrate the experiences behind the survey data. Nature’s Bounty said the initiative will complement its portfolio of women-focused products, including supplements for menopause, hair and skin health, magnesium, and digestive wellness.
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