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RONKONKOMA, N.Y. – Spring has sprung for Nature’s Truth with the launch of several new gummy vitamins for this leading manufacturer of high-quality wellness products. As the fastest growing gummy broadline brand, Nature’s Truth continues to pioneer innovation with its latest new gummy offerings.
“Our primary focus when developing our gummy supplements is on taste, and efficacy,” said Kimberly Vigliante, Senior Vice President of Sales and Marketing at Piping Rock Health Products. “It’s important to us that we provide our customers with the best-tasting product without sacrificing quality and that we develop unique gummy offerings that align with the latest consumer trends.”
Gummy vitamins continue to grow, with this form now contributing 43% of growth in the category. Many consumers prefer the gummy form, and Nature’s Truth’s delicious gummies aren’t just your typical fruit flavors, they range in natural flavors from lemon raspberry to cinnamon latte. With each gummy exploding with bursting flavors, they are sure to delight consumers!
Nature’s Truth new Magnesium Gummies offer enhanced absorption and a superior flavor experience compared to other magnesium gummies, which can sometimes have a “chalky” taste. The brand also introduced Ceylon Cinnamon Gummies, the first of their kind in market, which are sugar-free to satisfy consumer preference. Nature’s Truth Beet Root gummies are strawberry flavored and taste so great “you would never know you were eating beets,” said Vigliante. These new innovations all align with the latest top-trending ingredients that will surely meet rising consumer demand.
New Nature’s Truth gummies for adults are all made with natural flavors only and are vegan or vegetarian, non-GMO, and gluten free. Looking ahead, Nature’s Truth said it will continue to innovate great-tasting gummies that feature sought-after nutrients and bring them to market quickly.
