MINNEAPOLIS — Fans asked, Cheerios and Ziploc Brand delivered – freshness they can reseal. After receiving hundreds of thousands of requests, comments and reactions annually on the topic, Cheerios and Ziploc Brand have come together to introduce Cheerios with Ziploc PantrySeal. The new innovation features the first resealable bag inside a traditional cereal box, making it easier to pour, reseal and help keep cereal fresher longer.
The partnership brings together Cheerios, the No. 1 cereal brand*, with more than 50 years of Ziploc Brand expertise helping people seal in freshness and store the foods they love. It’s a natural pairing for cereal lovers, 90% of whom say they already take extra steps beyond simply closing the cereal box to help preserve freshness*** like folding the bag, rolling it, clipping it or even transferring it to another container.
“General Mills has received letters, emails and DMs asking for an easier way to reseal a cereal box, and we decided it was time to partner with the ultimate freshness brand: Ziploc,” said Emilie Knox, Vice President and Business Unit Director for Cheerios at General Mills. “Cheerios with Ziploc PantrySeal takes a small, everyday cereal frustration and finally gives consumers the simple solution they’ve been asking for, making the whole routine easier and more enjoyable.”
The Cereal Pour, Perfected
Cheerios with Ziploc PantrySeal is made for how people want to pour a bowl of cereal, as well as store it. The resealable bag is designed to open only partially across the top to create a convenient “pour spout” as an easier way for the whole family to fill a bowl (or a cup, mug or even little hands). Cheerios with Ziploc PantrySeal™ then seals closed right inside the box for cereal freshness you can reseal.
“For generations, Ziploc® Brand has helped people keep the foods they love fresh through simple, trusted solutions,” said a Ziploc® Brand spokesperson. “Cheerios with Ziploc PantrySeal™ is an exciting new expression of what Ziploc® Brand can do – bringing our resealable freshness expertise directly into the Cheerios package and Ziploc® Brand into the pantry in an entirely new way.”
Same Cheerios. New way to love them.
Available as a new option in the cereal aisle for both Cheerios and Honey Nut Cheerios, Cheerios with Ziploc PantrySeal™ combines the same Cheerios families already reach for with Ziploc® Brand’s expertise in resealable storage, for an easier way to open, pour, reseal – and keep enjoying.
Making Simple Happen at Scale.
A fix that feels this intuitive was anything but simple. With nearly one box of Cheerios produced every second, the new Cheerios with Ziploc PantrySeal™ had to be developed to work at Cheerios scale while keeping the same familiar cereal flowing to pantries nationwide. For Ziploc® Brand, the partnership builds on a history of resealable storage that began with the introduction of its innovative zipper technology in 1968.
And there’s a fitting full-circle connection: Cheerios with Ziploc PantrySeal™ is being produced exclusively in Buffalo, New York, in the same place where Cheerios was first made in 1941.
Bring Cheerios with Ziploc PantrySeal™ to Your Pantry
Cheerios with Ziploc PantrySeal™ is now available exclusively at Walmart.com and will roll out to retailers nationwide in the coming months.
For more information, visit Cheerios.com or follow @Cheerios on Instagram and TikTok. To learn more about Ziploc® Brand, follow @Ziploc on Instagram and @Ziploctheoriginal on TikTok.
