PLANO, Texas – Protein is getting a flavor upgrade: Introducing Doritos Protein tortilla-style chips, a new take on Doritos. Doritos Protein hits shelves next month with 10 grams of protein per one-ounce serving, and will be followed by a 17-gram-per-single-serve bag later this year. The new product is a strategic expansion for the brand into the rapidly growing protein snack category while maintaining the tasty, bold flavor and iconic crunch that has defined Doritos for generations.
Two Fan-Favorite Flavors
Designed for fans who love Doritos but want more out of their snack, Doritos Protein is leveling up the snacking experience with the benefit of added protein, as well as no artificial colors or flavors. The new snack launches with two tasty and timeless flavors:
- Doritos Protein Nacho Cheese: The true classic and #1 selling Doritos flavor with bold cheesy seasoning
- Doritos Protein Sweet & Tangy BBQ: A bold experience that elevates traditional BBQ flavor with sweetness, complex spices and tanginess
Meeting Consumer Demand for Functional Snacking
Doritos Protein marks a significant evolution for the classic and beloved brand, delivering protein in a format that feels familiar, flavorful and accessible. It’s more than a product launch; it’s a new product platform that addresses topical consumer trends in the snacking category:
- 86% of Americans are actively adding protein to their diet1
- 70% of consumers want salty snacks to have protein2
- Over 50% of consumers prioritize protein during snacking occasions3
As consumers increasingly look for functional ingredients in their everyday snacks and beverages, PepsiCo is leveraging its iconic portfolio of brands to lead the category transformation. Doritos Protein joins recent launches, including SmartFood® Fiber Pop™ coated popcorn, SunChips® Fiber whole grain and black bean snacks, Pepsi® Prebiotic Cola, poppi® Prebiotic Soda, Quaker® Protein Granola Bars and Quaker® Protein Old Fashioned Oats, emphasizing a commitment to delivering the foods and beverages consumers love, enhanced with the functional ingredients they seek. Doritos Protein will continue to drive innovation, meeting evolving consumer needs for exceptional taste and convenient formats.
“The launch of Doritos Protein marks our strategic expansion into the protein snack category. We’re elevating the bold flavor and signature snacking experience consumers expect by using novel flavor and seasoning methods. Now, each one-ounce serving delivers 10 grams of protein, and a single-serve bag with 17 grams of protein is coming later this year,” said Hernán Tantardini, chief marketing officer, PepsiCo Foods U.S. “This innovation underscores PepsiCo Foods’ commitment to evolving its portfolio to meet shifting consumer preferences toward foods with functional ingredients. 70% of consumers want their salty snacks to have protein- and now we are making it more accessible and seamlessly integrated into everyday snacking occasions without compromising the distinctive Doritos experience.”
“Doritos is synonymous with bold flavor and iconic crunch – two attributes that our fans know and love. When we set out to create this product, we wanted to ensure we were delivering that unmistakable snacking experience, but in a new way with the added benefit of protein,” said Jess Spaulding, vice president of marketing, PepsiCo Foods U.S. “As consumer desires shift, we’re showing that Doritos is a brand that can evolve and expand with those desires, offering consumers the best of both worlds- delicious taste, as well as new functional ingredients.”
Additional Product Details
Available starting next month in select retailers and markets, Doritos Protein is made with:
- Dairy-based protein (casein) as its protein source (and the first ingredient listed) – a complete dairy protein containing all nine essential amino acids
- No artificial colors or flavors
- The bold Doritos flavor and crunch that consumers expect
Doritos Protein will come in two sizes: 7oz for SRP $4.89 and 12.75oz for SRP $7.39, with additional rollout expected this year. Additional sizes, including a single-serve size option with 17 grams of protein per bag, are planned for later this year to bring consumers even more snacking options.
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