Nina Gann

Nina Gann, co-founder of Macaron Queen, is redefining the future of the macaron—not as a luxury reserved for special occasions, but as an elevated everyday indulgence.

The company’s early success came from strong consumer demand at a high-traffic Lenox mall location founded in 2012, where one thing became clear: customers were drawn not just to the visual appeal, but to a recipe that challenged expectations. With a more balanced sweetness, Macaron Queen’s macarons converted even the most skeptical critics.

Recognizing a larger opportunity, Gann set out to transform the category. While macarons have long been perceived as delicate and expensive, she believed they could evolve into a widely accessible staple—without compromising quality. The challenge was not branding, but manufacturing.

During the pandemic, while many businesses paused, Macaron Queen accelerated its efforts—researching automation and investing in systems that could scale production while preserving the integrity of its recipe. Competing against established European imports with lower-cost models only reinforced the company’s commitment to quality, anticipating a shift in consumer expectations.

Today, Gann has spearheaded the expansion of a 50,000-square-foot manufacturing facility, positioning Macaron Queen at the forefront of U.S. production. With a recent collaboration with Jessica Simpson and a rebrand centered on “French Inspired. American Perfected.”, the company is bridging heritage with innovation—bringing macarons into everyday life.