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CHICAGO—NIQ Brandbank, a global leader in product attribution and omnichannel content solutions, announced a new collaboration with RangeMe, the industry’s leading product discovery platform. This collaboration leverages NIQ Brandbank’s robust extended attribution capabilities with RangeMe’s expansive retail and brand network to enhance the visibility and accessibility of wellness-driven products, including Gluten-Free and No-Sugar-Added categories.
Through this collaboration, NIQ Brandbank’s verified product data will integrate seamlessly with RangeMe’s platform, ensuring that retailers and buyers can easily identify and source products that meet evolving shopper health trends. By offering enhanced wellness filters and improved search functionality, this collaboration empowers retailers to curate more precise assortments that cater to growing shopper demand for healthier, more transparent product choices.
"At RangeMe, our mission is to streamline product discovery and help retailers access the best and most relevant products for their shelves," said Vir Satyan, Senior Vice President, Supplier Success at RangeMe. "Collaborating with NIQ Brandbank enhances this process by ensuring that wellness-driven products are accurately categorized and easily searchable. This collaboration means that retailers can confidently stock products that meet consumer demand for transparency and health-conscious options."
Key Benefits:
- Enhanced Wellness Filters – Retailers and buyers can now efficiently search for and source products based on precise wellness attributes, such as Gluten-Free and No Sugar Added, ensuring they align with shopper health trends.
- Improved Search Accuracy – NIQ Brandbank’s verified product data refines search terms and classifications, allowing retailers and buyers to quickly and confidently discover relevant products.
- Stronger Retailer Assortment Capabilities – Retailers can better identify and stock products that match their customers’ dietary and lifestyle preferences, creating a more tailored shopping experience.
- Verified Product Claims–NIQ Brandbank’s rigorous data validation process supports brands in making product claims that are accurate, strengthening shopper trust in the brands they buy.
- Optimized Product Discoverability – Verified attributes help products surface in the right searches, connecting brands with qualified buyers actively seeking specific wellness-focused items.
“As shopper demand for transparency and wellness-focused products continues to grow, our new collaboration with RangeMe ensures that retailers have the most accurate and detailed product information available,” said Joshua Walker, vice president, North America at NIQ Brandbank. “By combining our verified product attribution with RangeMe’s powerful discovery platform, we are making it easier for retailers to find and stock the right products while giving brands a competitive edge in reaching their target buyers.”
Together, NIQ Brandbank and RangeMe are revolutionizing the way retailers discover and source products based on need-states and unique differentiators by equipping them with the insights needed to meet evolving shopper preferences. This collaboration underscores both companies' commitment to innovation, accuracy, and the continued advancement of more intelligent, data-driven product discovery.
For more information about NIQ Brandbank and this opportunity, please visit https://nielseniq.com/global/en/landing-page/brandbank/
