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NO-AD adds antiaging products to skin care line

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COCOA, Fla. — Sun & Skin Care Research LLC (SSCR) is set for the national retail rollout in March of its first antiaging body lotion and spray under the company’s NO-AD Skin Care brand.

Sun & Skin Care Research LLC (SSCR) is set for the national retail rollout in March of its first antiaging body lotion and spray under the company’s NO-AD Skin Care brand.

SSCR said that that the new lotions and sprays, NO-AD Prevent & Repair and NO-AD Prevent & Brighten, are multifunctional products designed to promote more beautiful skin all over the body, with ingredients that repair, brighten and prevent aging caused by cumulative daily sun damage.

With a fresh cucumber-aloe fragrance, the products contain Pentavitin, which provides up to 36 hours of moisturization while helping to even and restore skin’s natural glow, along with a premium blend of vitamins, antioxidants and SPF 15 broad-spectrum sun protection.

NO-AD Prevent & Repair helps prevent and repair cell damage, reduce inflammation, boost collagen production, and give skin firmness and strength while improving its natural barrier function, according to SSCR. It contains Pepha-Protect purified watermelon extract, which protects skin cell DNA from UV light-induced free radicals; aloe vera, which acts as an anti-inflammatory; and vitamins A, B6, C, D and E.

Meanwhile, NO-AD Prevent & Brighten helps to diminish the appearance of age spots and brown spots, even out skin tone, brighten skin and restore its natural glow. It contains argan oil to help diminish the appearance of age spots and brighten skin, as well as vitamins B3, C and E to provide a range of benefits to the skin. The lotion version contains sunflower oil as a source of vitamin E.

"This is a category breakout for NO-AD," stated SSCR chief executive officer Stuart Straus. "NO-AD’s new skin care line is the first of its kind: antiaging body moisturizers with SPF 15 created expressly for the mass market. Leveraging its 50-year sun care heritage, NO-AD Skin Care is delivering more for less, in ingredients and innovation."

Straus noted that that when most consumers think about antiaging products, they think of protection just for the face. "No matter how much attention you give your face, it’s the constant UV skin damage to your neck, chest, arms and legs that can give away your age. It’s why you need to apply body lotion daily to any exposed skin," he explained. "This need for total body skin care — an all-day, everyday, all-the-time, anti-aging lotion that delivers SPF 15 protection — is precisely why NO-AD jumped into the highly competitive skin care category."

Both products carry a retail price of $5.49 for the 12-ounce lotion and $5.99 for the 6.5-ounce spray. They are due to become available beginning in March at select Walmart stores, H-E-B stores and online at Walmart.com and Drugstore.com, as well as at other food, drug and mass retailers.

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