NY NOW and Noted to co-locate industry-leading events in February 2027

DENVER– The Greeting Card Association (GCA) announced this week that it will once again co-locate its industry-leading Noted: The Greeting Card Expo with the NY NOW Winter show at the Javits Center January 31 – February 2, 2027. 

As part of the agreement, Noted will feature a dedicated section within the NY NOW Winter Market show floor. This combined event will continue a successful partnership that brings together greeting card publishers, artists and retailers from across the industry. Noted’s return further strengthens NY NOW’s position as a comprehensive wholesale marketplace where buyers can efficiently source across multiple product categories while participating in industry-leading events and programming. Organizers of Noted expect the addition to bring 70-100 new exhibitors and boost overall attendance. 

“This is such an important partnership for NY NOW,” said Dorothy Belshaw, co-owner of NY NOW. “The stationery category has always performed well in the Northeast region and as more store types add cards to their assortment, NY NOW represents a significant opportunity for designers to expand their distribution and meet new customers.  For us, it provides an opportunity to showcase the best greeting card resources in the industry.  We look forward to working with the GCA to further strengthen and elevate the category positioning at the show.” 

Founded in 2019, Noted: The Greeting Card Expo is the largest independent gathering of greeting card makers in North America. The event brings together creators, publishers, and retailers to explore new products, spark collaboration, and celebrate the industry's diversity and creativity.   

“We are thrilled to bring Noted to New York again,” said Carlos Llansó, Executive Director of the Greeting Card Association. Being a part of the reimagined show and partnering with NY NOW gives our members an exciting opportunity to work with the NY NOW team and contribute to the amazing transformation that those of us who were at the show last week already witnessed. Greeting cards help us connect and nurture relationships. Our community of card publishers, retailers and suppliers are ready to make those connections and nurture those relationships at the winter show!” 

NY NOW Winter Show 2027 takes place January 31 through February 2, 2027, at the Javits Center in New York City.