CINCINNATI — Olay Body and Secret are transforming your body care routine from mundane to magical with the new Wicked: For Good collection, available for a limited-time only. Inspired by the captivating worlds of the witches of Oz, Elphaba and Glinda, this hydrating collection features serum-infused body washes and clinical strength deodorants formulated with superior skincare technology and enchanting scents. The collection is available for purchase today at major retailers nationwide in-store and online, ahead of the emotional conclusion to last year’s global cinematic Wicked phenomenon. Universal Pictures’ Wicked: For Good arrives in theaters on November 21, 2025.
The collection is available in two spellbinding scents:
- Couldn’t Be Lovelier: Inspired by the enchanting Glinda, this scent features a blend of raspberry and effervescent bubbles. Delightfully fruit-forward and irresistibly charming, it’s pure enchantment for Pink Girl Perfection.
- Wickedly Wonderful: Channeling the untamed magic of Elphaba, this scent weaves notes of rich cashmere woods and zesty lime. Bold, mysterious, and unapologetically powerful—it’s perfect for those who dare to own their story.
"Our goal was to create a collection that celebrates the magic within all of us,” said Kate DiCarlo, Senior Director, Communications, Personal Care Portfolio, Procter & Gamble. “The Wicked: For Good body washes and antiperspirants don't just defy expectations–they empower you to be your truest, most confident self, whether you're feeling Wickedly Wonderful or you Couldn’t be Lovelier.”
The Olay x Wicked: For Good Serum Body Wash Collection is infused with an enchantingly hydrating serum complex of niacinamide, pro-glycerin, lipids, and hyaluronic acid. This luxe body wash deeply nourishes and hydrates for visibly supple, dewy skin. Its unique lamellar technology helps lock in moisture, while a rich lather transforms every shower into a bewitching ritual.
The Secret x Wicked: For Good Clinical Antiperspirant Collection delivers clinical-level protection for up to 72 hours and provides 3x protection from stress, heat and activity sweat. It is infused with pro-hyaluronic acid to promote a healthier skin barrier and goes on clear helping you to feel fresher under pressure.
