MINNEAPOLIS — For the first time since 2020, Cinco de Mayo and Taco Tuesday fall on the same day, creating what Old El Paso is calling “Taco Totality,” a rare taco eclipse where two taco-filled occasions align – and won’t again until 2037.
To mark the historic crossover and to help fans fully experience Taco Totality, Old El Paso is dropping a limited-edition Taco Totality Gear Box packed with the new Old El Paso TABASCO Sauce flavored Taco Shells and taco-inspired essentials, designed to protect every bite during the taco eclipse. Each box includes:
- Old El Paso TABASCO Sauce flavored Taco Shells: Bringing a tangy heat and signature pepper kick that’ll turn taco nights into a fiery spectacle just in time for May 5.
- A Taco Totality T-shirt because taco nights tend to leave a few saucy souvenirs behind, and a backup outfit is key.
- A Totality Neck Pillow engineered for peak taco tilt because gravity has no place in your taco experience — not when everything is aligned.
- Multi-Spectrum Taco Shield Glasses to protect your eyes from onions, jalapeños and other high-risk toppings while chopping, slicing and assembling.
“We take tacos very seriously, and Taco Totality is a chance to really celebrate with our biggest fans,” said Meredith Nelson Uram, Business Unit Director for Old El Paso at General Mills. “People can always count on Old El Paso for taco night essentials, but now we’re taking care of the little details — like shield glasses, because chopping onions is no joke.”
To help everyone get ready for the taco eclipse, Old El Paso tapped actor Randy Havens, known for his role as a beloved science teacher in a popular sci-fi drama, to explain the rare taco phenomenon through a series of short educational social videos.
Anyone planning their Taco Totality menu can stock up on Old El Paso favorites, including shells, beans, sauces, rice and the new out-of-this-world Old El Paso Stand ‘N Stuff Taco Shells and Taco Seasoning made with the flavor of TABASCO Brand Pepper Sauce, available now nationwide. And since Taco Totality only comes around once in a while, limited time offers like “Save for Cinco” on Ibotta and bonus points on Fetch make it easier to go back for seconds (or thirds).
The collaboration between Old El Paso x TABASCO® Brand was facilitated by IMG Licensing.
For more information about Taco Totality and a chance to win a Gear Box, visit Tacototality.com and follow @OldElPaso on Instagram and @OldElPaso_Official on TikTok.
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