HARRISBURG, Pa. – Ollie's Bargain Outlet Holdings Inc. kicks off of its National Bargain Hunting Week today with release of a survey of nearly 60,000 members of its Ollie’s Army loyalty program.
The survey illustrates the extent to which inflation continues to reshape shopping habits, with consumers increasingly shopping discount stores, comparing prices more carefully, and stocking up when they find a good deal, the company said in a press release.
"This survey confirms what we see in our stores every day: Families are looking for ways to stretch every dollar, and they trust Ollie's to deliver real brands, real bargains," Eric van der Valk, the specialty retailer’s president and CEO, said in a press release. "We're proud to help them save their hard-earned money without sacrificing the brands they know and love.”
Ollie’s takeaways from its 2026 survey of loyalty members include:
• 85% are extremely or very concerned about inflation and rising prices.
• 84% say inflation has at least moderately impacted their household finances.
• 88% say bargain finds are absolutely essential or very important to their household budget.
• Shoppers feel inflation the most when purchasing groceries, gasoline, household essentials, clothing and shoes, and dining out.
• With customers looking to maximize value, they are shopping Ollie's frequently for savings on regular prices and brand names for less.
• Customers' favorite categories when shopping Ollie's are food and candy, seasonal, housewares, and health and beauty.
• 82% always or often tell friends and family when they find a great deal.
"Great bargains are meant to be shared. More than eight in 10 shoppers tell friends and family when they find a great deal, and we're proud to celebrate those savings every day at Ollie's, the official destination of National Bargain Hunting Week," van der Valk said.
National Bargain Hunting Week begins today and runs through Saturday. Ollie’s notes that it is inviting shoppers to discover its famous “Good Stuff Cheap” ethos with brand name merchandise at up to 70% below the fancy stores' prices every day.
