CINCINNATI — Pampers has created Pampers Pure Protection Hybrid Diapers, its first diapering system that is part reusable, part disposable and uses Pampers technology, providing dryness and leak protection from a diaper that uses 25% less disposable materials.
A recent Pampers survey found that nearly half of all parents have tried cloth diapers, but not as many continue to use them because leaks are common and changing them more frequently means more wash cycles.
The company said Pampers Pure Protection Hybrid Diapers combine what parents value about both cloth and disposable diapers by pairing soft, reusable cloth diaper covers with disposable inserts. Made to lock wetness away from skin for up to 12 hours, the diaper helps keep a baby’s skin dry and healthy while producing less waste.
“At Pampers, we’ve spent thousands of hours speaking with and listening to parents globally about what will best fit their needs,” said Marty Vanderstelt, senior vice president of North America Baby Care. “That’s why we’ve created Pampers Pure Protection Hybrid for parents who want a diaper that produces less waste, but still seek the convenience and protection of a disposable diaper. Pampers Pure Protection Hybrid is one of our many steps forward in the journey to a sustainable planet, and a happy, healthy future for every baby.”
Pampers Pure Protection Hybrid Diapers offer:
- A disposable insert made with a plant-based liner, enriched with shea butter and other thoughtfully selected materials. It features Pampers’ trusted absorbent core and high leg cuffs to help prevent leaks.
- “One size fits most” super soft reusable cloth covers made with premium fabrics, adjustable leg elastics and waist snaps that will last through multiple changes. The machine washable covers are easy to clean with simple laundering instructions.
- Fourteen playful prints (fruits, animals and messages) so consumers can customize their collection.
Pampers disposable diapers are the No. 1 U.S. Pediatrician Recommended Brand and Pampers Pure Protection Hybrid Diapers meet the same high-quality standards as all Pampers products. Just like other products in the Pampers Pure Protection family, our Pure Protection Hybrid Diapers are hypoallergenic and contain 0% fragrance, elemental chlorine, latex (natural rubber), or parabens.
Pampers is committed to caring for every baby and the planet they grow up in. This includes improving sustainability for the generations to come. In addition to launching Pampers Pure Protection Hybrid, our Pampers business overall continues to innovate toward more sustainable diapering solutions to use 30% less diapering materials per baby over their diapering time. Over the past 25 years, we have reduced our disposable diaper weight by 50% and our packaging by 70%, generating less use of resources in our products.
Pampers Pure Hybrid Diapers are now available at Target locations and online at Target.com.
