PURCHASE, N.Y. — PepsiCo has unveiled its first new corporate logo in nearly a quarter century, introducing a fresh visual identity designed to unify its expansive portfolio of more than 500 brands and 300,000 employees worldwide under a single, consumer-centric vision.
The redesign—built around a stylized “P” emerging from a smile—marks PepsiCo’s shift from a “house of brands” model to a “branded house” strategy, in which the parent company takes a more visible role across its global portfolio. According to PepsiCo, only 21% of consumers can name a brand owned by PepsiCo other than Pepsi, a gap the company hopes to narrow through this renewed corporate focus.
“Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands,” said PepsiCo Chairman and CEO Ramon Laguarta.
A Modernized Symbol of Transformation
The new logo replaces the long-standing blue-and-red globe used since 2001, introducing an emblem composed of layered shapes that symbolize PepsiCo’s key values: consumer centricity, sustainability, and great taste. The central “P” is framed by a leaf and a water droplet, representing the company’s balance of food and beverage offerings.
PepsiCo describes its updated color palette as drawing from “the rich soils that nourish our foods, our refreshing drinks, and the vibrant hues that reflect our commitment to people and the planet.” The custom typeface, featuring approachable lowercase lettering, reinforces the brand’s inclusive tone.
At its foundation, the logo incorporates a smile—a nod to the company’s mission of “creating more smiles with every sip and every bite.” The three-word tagline “Food. Drinks. Smiles.” will appear beneath the new mark across digital and physical touchpoints.
“Not Just a Logo”
“Our refreshed corporate brand is a beautiful expression of both who we are as a company today and our aspiration for the future — reflecting our wide portfolio of beloved foods and drinks brands,” said Jane Wakely, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods. “By putting smiles at the heart of our visual identity, we’re signaling our obsession with consumers, and that obsession fuels our growth.”
In a LinkedIn post announcing the launch, Laguarta wrote that PepsiCo has been working to make itself “a best-in-class company that is admired around the world,” adding that the refreshed design represents “the latest milestone on our journey.”
Phased Rollout
The new identity debuts across PepsiCo.com and its global social channels—LinkedIn, Instagram, YouTube, and TikTok—and will begin appearing on packaging and signage starting in January 2026. The company says the rollout will extend gradually to offices, facilities, and retail displays worldwide.
The rebranding also aligns with PepsiCo’s long-term sustainability framework, pep+ (PepsiCo Positive), emphasizing regenerative agriculture, reduced emissions, and innovation in packaging and product development.
“Over the past few years, we’ve been working to become faster, stronger and better, underpinned by pep+,” Laguarta said in a letter to employees. “This new identity reflects that journey—and the future we’re building together.”
This is PepsiCo: Food. Drinks. Smiles.
