STAMFORD, Conn. — Persil Laundry Detergent is redefining fabric care with the debut of its new TripleCare formula that provides deep cleaning with advanced color protection and anti-pill technology. TripleCare raises the bar for laundry detergent performance, delivering laundry day confidence by helping keep clothes looking newer for longer* and providing The Care Your Clothes Deserve.
With TripleCare, Persil stays committed to delivering a deep clean while tackling additional laundry day challenges – color fading and fabric wear – to help keep clothes more vibrant and fabrics smoother wash after wash.* Persil® makes doing laundry simple by providing quality care that helps keep your favorite outfits looking their best over time.
TripleCare boasts a trio of distinct benefits that support fabric care:
- Total Cycle Color Protection: Total cycle color protection that helps colors stay visibly brighter* while fighting against fading in both the wash and rinse cycles.
- Anti-Pill Fabric Smoothing: Helps prevent pilling on clothing, reduces fuzz and keeps fabric fibers smoother.
- Powerful Stain Removal: The signature deep clean from Persil to tackle tough stains and provide long-lasting freshness.
"Persil® TripleCare™ represents a meaningful evolution of how we approach fabric care, uniting deep cleaning, vibrant color protection and anti-pilling in one formula," said Julia Galotto, Vice President of Marketing at Henkel. "People have an emotional connection to their clothes and expect their detergent to do more than just clean. With TripleCare, we aim to be a trusted go-to by offering real fabric care that helps people look and feel their best with every load."
TripleCare is rolling out now in retailers nationwide and available across the Persil portfolio, including liquid detergents – Persil Original, Intense Fresh, Oxi +Odor Fighter and Activewear Clean +Odor Fighter – and Ultra Pacs.
To help celebrate the launch of TripleCare, Persil is also teaming up The Real Housewives of Orange County stars Heather Dubrow and Gina Kirschenheiter for social content and a playful new commercial, now running on Bravo and Peacock. The spot highlights the duo's signature banter as they address the long-standing question of whether The Housewives do their own laundry – while highlighting the benefits of Persil TripleCare. The collaboration offers a glimpse into how the Persil brand is unlocking new ways to reach consumers and setting a new standard for laundry with TripleCare.
