AUSTIN, Texas — Pet Honesty today announced it is strengthening its omnichannel retail strategy via expansion of its retail presence to Walmart stores nationwide.
The move increases Pet Honesty's total distribution to nearly 13,000 stores across the United States.
“Since entering brick-and-mortar retail three years ago, we’ve seen consistent market share growth in the pet specialty channel along with strong velocities across several national retailers,” said Rich Greenberg, chief executive officer of Pet Honesty. “Combined with strong repeat purchase rates and highly positive consumer reviews, it’s clear that pet parents are responding to science-backed products that deliver real health benefits with clean, transparent ingredients.”
The Walmart assortment reflects Pet Honesty’s leadership across core wellness categories while highlighting continued innovation in format and delivery, the company said in announcing the move. The brand’s assortment features a line of dual-texture feline supplements, dog supplements, and patent-pending canine dental solutions designed to make daily care easier and more effective. The lineup includes Dog Multivitamin, Probiotic, Hip & Joint, Allergy Support, Hemp Calming, Omega-3 Fish Oil, and Fresh Breath Dental Powder, alongside Cat Multivitamin, Dental Bites, Immune Lysine, Calming, and Hairball Support.
Pet Honesty will introduce a first-of-its-kind permanent in-store display centered around The Honest Difference, designed to bring greater transparency to the pet supplement aisle and highlight the brand’s clean-label standards and zero shortcuts approach to product development. While pets may view the supplements as a treat, pet parents recognize the functional, science-backed benefits behind each formula.
“Walmart's commitment to expanding its pet wellness offerings and bringing trusted high-quality solutions to pet parents makes this a meaningful partnership,” said Daniel Kiuttu, vice president of sales at Pet Honesty.
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