DENVER – Physician's Choice, the science-backed, No. 1 probiotic brand in the U.S., expanded its retail footprint with launches at GNC, Meijer and Kroger, adding nearly 2,900 retail doors and bringing its gut health portfolio to shoppers across specialty nutrition and grocery channels. The rollout started on GNC.com on September 14 and reached GNC's 1,024 corporate stores the week of September 21. Meijer launched the brand in all 270 stores and online on October 14, and Kroger followed on October 18 with a rollout to 1,600 stores.
The expansion brings Physician's Choice's complete gut health routine, spanning probiotics, digestive enzymes, and fiber supplements, to retailers where consumers already shop for vitamins, wellness products, and everyday groceries. The brand's retail assortment is designed to make science-backed gut health accessible through a range of targeted supplements, with everyday retail prices from $20.99 to $29.99.
GNC and Meijer each carry seven of Physician's Choice best-sellers, while Kroger carries four products tailored to everyday gut health needs. The GNC and Meijer assortments include 60 Billion Probiotic, Women's Probiotic, Vaginal Probiotic, Digestive Enzymes, Easy Mix Fiber, Fiber Gummies, and Probiotic Gummies. At Kroger, shoppers can find 60 Billion Probiotic, Women's Probiotic, Digestive Enzymes, and Probiotic Gummies.
"In 2002, I was behind the counter at GNC helping customers find the right supplements," said Logan Chierotti, CEO and Founder of Physician's Choice. "Seeing our products on shelves at GNC, Meijer, and Kroger today is a true full-circle moment. Now more people can find simple, affordable, science-backed gut health right where they already shop."
In stores, Kroger is supporting the rollout with dedicated floor displays in 1,279 stores from October 14 through November 10, and Physician's Choice will appear in Kroger's "New Year, New You" displays from December through February. Meijer will feature the brand on Fast Track endcaps in 120 stores from December 30 through February 3, just in time for New Year wellness resolutions.
Physician's Choice formulas are developed with doctors, guided by an eight-member Scientific Advisory Board, and feature strains backed by more than 700 scientific publications and 90 clinical studies. Every product is third-party tested and made in the USA. This approach has earned Physician's Choice more than 150,000 five-star reviews across its portfolio, and its flagship 60 Billion Probiotic has more than 137,000 Amazon reviews.
