AUSTIN, Texas -- Poppi founders Stephen and Allison Ellsworth are introducing Jetty, an a hydration brand with bottled drinks and electrolyte powders.
The husband-and-wife team, who last year sold their better-for-you soda brand Poppi to PepsiCo for close to $2 billion, is entering a hydration category that’s dominated by PepsiCo’s Gatorade.
The Ellsworths are funding the company themselves with $2.5 million. Stephen serves as chief executive officer and Allison is chief brand officer.
Poppi disrupted the soda market by adding prebiotics and positioning the brand as a cleaner alternative. The Ellsworths are taking a similar tack with Jetty, lightening the sodium content and eliminating artificial colors, dyes, and sweeteners.
Each bottle of Jetty contains 100 milligrams of sodium, 310 milligrams of potassium and 100 milligrams of magnesium, along with B vitamins and prebiotics, 6 grams of sugar and 45 calories. Jetty its bottles are designed to have a lower carbon footprint.
Jetty launches in five flavors – watermelon, orange mango, fruit punch, black raspberry and white cherry.
