NDIANAPOLIS — Power Hydration has launched its new 1-liter premium alkaline water bottle featuring the Omni mini XP 28mm closure with Twist & Flip tethering from Closure Systems International (CSI). As the first U.S. brand owner to adopt CSI's tethered closure, Power Hydration is making the closure a defining part of its brand innovation story.
A Premium Brand with Forward-Looking Packaging
Power Hydration's new 1-liter bottle features 9.5+ pH alkaline water, multi-stage purification, and electrolytes and minerals for a clean, refreshing taste. The bottle, made from 100% rPET, prominently communicates its tethered-cap technology and features a QR code directing consumers to more information about the closure and its design.
"Power Hydration is about more than what's inside the bottle. We want to continue improving the entire consumer experience, including the packaging," said George Kotzeff, Vice President of Power Hydration. "Launching with CSI's Twist & Flip® technology allows us to introduce an innovative closure that is convenient for consumers while supporting our focus on more responsible packaging."
Ahead of Anticipated Regulation
Tethered caps have been required across the European Union since July 2024, and California lawmakers have repeatedly proposed similar legislation. By adopting a tethered closure now, Los Angeles-based Power Hydration is positioning its brand for both today's consumer expectations and tomorrow's requirements.
Consumer Preferred
The Twist & Flip® design keeps the cap connected to the bottle after opening. Consumers simply twist the cap open, flip it back while drinking, and close it again when finished. The closure locks open at 180 degrees so it does not interfere with the drinking surface, and it reseals easily for on-the-go use.
Enhanced Sustainability
By keeping the cap with the bottle throughout the product's lifecycle, the Twist & Flip® design reduces the likelihood of loose caps becoming litter and makes it easier for consumers to recycle the bottle and closure together, helping divert plastic waste from landfills and oceans. The closure can also incorporate up to 100% post-consumer recycled (PCR) content through PolyCycle, CSI's proprietary PCR resin, further supporting circularity goals while maintaining closure performance.
CSI has committed to developing closure designs that keep the cap with the bottle for recycling. The Twist & Flip® tethered closure is a direct result of that commitment.
"Power Hydration is a leader when it comes to utilizing sustainable packaging," said Clint Rush, Global Director at CSI. "As the first U.S. brand owner to adopt our tethered closure, they're showing that a brand can lead on sustainability without compromising convenience or line performance."
Excellent Performance
The Omni mini XP 28mm Twist & Flip® closure is engineered to run as a drop-in replacement on existing bottler lines:
- Dimensionally interchangeable with existing industry closures.
- Designed to have negligible impact on bottler lines while minimizing impact on overall costs and closure weight.
- Backed by CSI's comprehensive system of closures, capping equipment, and unmatched technical service.
