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Prime Day 2025: Now four days of deals

Prime Day expands to double the days, offering Prime members more time to shop millions of deals.

SEATTLE—Amazon has officially set the dates for its biggest shopping event of the year: Prime Day 2025 will take place July 8 through July 11. This event will offer Prime members four full days—double the usual length—of exclusive deals and deep discounts across millions of products.

This year’s extended event marks Amazon’s longest Prime Day yet, with 96 hours of nonstop savings on everything from everyday essentials to premium splurges. Top brands like Sony, Dyson, Living Proof, Samsung, Kiehl’s, and Levi’s will feature in the event, along with exciting newcomers like Unwell Hydration, Tarte Cosmetics, and Away.

New This Year: “Today’s Big Deals”
A new feature debuting for 2025, “Today’s Big Deals” will spotlight themed daily offers from top brands. These limited-time deals drop at midnight PDT and remain available while supplies last. In addition, new offers will go live as often as every five minutes during select windows throughout the event.

Star Power and Back-to-School Savings
Basketball icon LeBron James headlines Amazon’s Prime Day campaign, including deals on his brand, The Shop Men’s Grooming Line. Shoppers can also expect savings on celebrity-founded lines such as Lemme, INBLOOM, and The Honest Company.

For families and students, Amazon’s Back to School and Off to College Shops will provide discounts of up to 40% on supplies and essentials. School tech starts at $15 and dorm must-haves are bundled with early savings on Amazon Basics and Amazon Essentials.

AI-Powered Shopping and Alexa+ Integration
Amazon’s AI shopping assistant Rufus and Shopping Guides will help members navigate the sea of deals with personalized recommendations. Alexa+ will alert customers when prices drop on items in their carts or wish lists.

Global Access and Early Deals
Prime Day kicks off July 8 in 24 countries, including the U.S., UK, Germany, Japan, and Australia. Prime members in Brazil, India, and other regions will enjoy their own events later this summer. Some early deals are already available for members looking to get a head start.

Membership Access
Prime Day is available exclusively to Prime members. Eligible customers can start a free 30-day trial or sign up for discounted memberships, including Prime Access and Prime for Young Adults, by visiting amazon.com/prime.

Learn more and prepare for Prime Day 2025 at amazon.com/primeday.

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