Project Sunscreen launches at Target

MANHATTAN BEACH, Calif. — The Aussie-inspired, dermatologist-developed sunscreen brand Project Sunscreen has launched at Target, the company said Thursday. Project Sunscreen’s “Tropical Palms” and “Aerial Beach” rollerball designs have rolled out to an initial 130 stores and are also available on the Target website. “This is a dream come true,” Project Sunscreen co-founder and CEO Rachel Henderson said. “What started as an idea after struggling to apply sunscreen on my kids, has evolved into an exciting reality as we hit the retail big league. For any small business, to be carried by Target is such an endorsement and recognizes the commitment we’ve made to develop a clean sunscreen that’s not only fun to apply, but suitable for all skin types” says Henderson. Project Sunscreen features a unique roll-on applicator, a patent-pending cap topper for portability and 100% mineral ingredients. The designs on the packaging are Australia’s iconic natural locations, including Bondi Beach and the tropical rainforests of Queensland. The brand’s “For All” line is all-inclusive and is designed to be easily applied to babies and children. Active teens and adults find the easy roll-on applicator delivers the perfect amount of sunscreen to prevent mess and waste, according to Henderson. “When we created Project Sunscreen, it was essential to us to develop something that was both good for your skin and good for the environment,” she added. “It was also vital that we created something to encourage sun-safety habits, and a sunscreen that people actually wanted to use. We believe that our roll-on applicator coupled with our beautiful designs, clean formula and fun cap toppers help achieve that” All products in the Project Sunscreen collection are reef-safe, ocean-friendly, and formulated from 100% mineral active ingredients, including naturally derived zinc oxide and titanium dioxide. Always free of harsh chemicals, like oxybenzone and octinoxate, Project Sunscreen meets the safe sunscreen legislation passed in Hawaii, Key West, and other coastal regions. It’s PETA-approved, and fragrance; dye, paraben and PABA-free. Project Sunscreen is SPF 50 and provides the broadest range of UV protection and is safe for all types of skin.