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LAKELAND, Fla. — Publix is launching a 15-minute delivery service in Miami powered by Instacart’s nano-fulfillment solution, Carrot Warehouses.
The service, which debuted on Thursday and will roll out over the coming weeks, will allow customers in Miami’s Brickell, Coral Gables and Wynwood neighborhoods to have a wide range of fresh produce, pantry staples, household goods and more delivered from Publix in as little as 15-minutes.
Publix is the first grocer to collaborate with Instacart on new fulfillment models through Carrot Warehouses, the companies said.
Together, the two companies have developed a custom model for 15-minute delivery using Carrot Warehouses, an Instacart fulfillment solution offered as a part of Instacart Platform. This model allows Publix to offer thousands of items delivered from nano-fulfillment centers – including fresh produce, dairy, meat, and more – a broader selection than the industry standard for 15-minute delivery, ensuring items are in stock nearly 100 percent of the time.
Publix and Instacart have worked together since 2016, when they launched same-day delivery in as fast as one hour. Through Instacart Platform, which offers enterprise-grade technologies and solutions to power the future of grocery, Publix has collaborated with Instacart to offer additional omnichannel services such as curbside pickup, delivery and pickup of specialty items like alcohol and Publix’s signature Pub Subs, and online EBT SNAP payment acceptance.
“As we continue to evolve our e-commerce strategy, 15-minute delivery is another example of how we’re committed to meeting our customers wherever they are – whether it’s in-store or online for a convenience need,” said Erik Katenkamp, Vice President Omnichannel & Application Development at Publix. “Instacart’s suite of solutions allows us to unlock and roll out 15-minute delivery in a major metro area like Miami. Introducing nano-fulfillment centers powered by Instacart Platform is another step in our omnichannel strategy, and we look forward to continuing to exceed our customers’ expectations.”
Customers can access 15-minute delivery through Publix’s mobile app and website, as well as the Instacart App and website by navigating to Publix Quick Picks, the companies said.
“Instacart’s model is to empower retailers to better serve their customers. We’re taking the same approach by building Carrot Warehouses, a network of nano-fulfillment facilities that we operate on retailers’ behalf, to help retailers deliver unmatched speed and selection to their customers. We’re proud to be the platform that helps retailers offer the many use cases their consumers expect, from 15-minute delivery to the weekly shop,” said Daniel Danker, Vice President of Product at Instacart. “With today’s Miami launch, Publix is bringing 15-minute delivery to their customers for the first time. Whether it’s a last-minute dinner ingredient or parents needing a quick restock on diapers, we know Miamians seek convenience in their lives and we’re excited to collaborate with Publix to power it.”
