NEW YORK — The retailmediaIQ PoP-Up Shop concluded a successful weekend run in Soho, drawing steady crowds, strong social buzz, and enthusiastic participation from top wellness and lifestyle brands.
Located at 152 Wooster Street, the three-day pop-up invited shoppers to sample products from Palmer’s, Oolie Foods, Procure Products, LMNT, VIACTIV, Sun In Fun In, AmLactin, MyPlusOne, Orthomol USA, Releev1, Wild Bill’s Soda, Herbacin USA, Neutonic, HealRescue and ProClearz—with every item free to take home.
Influencers, retailers and consumers alike shared the experience across social platforms, amplifying what organizers called “a great brand showcase.” The activation underscored retailmediaIQ's mission to connect brands, media and consumers through live experiences that blend sampling, storytelling and discovery.
@weshouldgonyc The Pop Up Shop is BACKK 🛍️ 📍 152 Wooster Street, New York, NY 🗓️ October 31st - November 2nd 2024 ⏰ 11am - 5pm daily ⭐️ Discover your favorite brands and take home exclusive samples! FREE & open to the public THIS WEEKEND! #popupshop #retailmediaiq #popupshopnyc #nycevents #samples ♬ Ah~ (image of recovery)(1119332) - Y8MD
@pimmyinnyc RetailMedaIQ Pop-Up Shop Friday, October 31, 2025 11:00 AM Sunday through November 2, 2025 5:00 PM 152 Wooster Street New York, NY This weekend, visit the retailmediaIQ PoP-Up Shop in SoHo to learn about, sample, and take home products from exciting brands. The lineup: @palmers @OolieFoods @procureproducts @drinklmnt @viactiv @suninfunin @amlactin @_myplusone @orthomol_usa @releev1 @wildbillssoda @herbacin_usa @neutonic @healrescue @proclearz I barely hit any tables because I had to go but this is what I got from them. The hummus is very sour form the 🍋🟩 but delicious. #thingstodoinnyc #nycpopup #freebies #popupsnyc #nycevents ♬ 오늘같은 밤 - nokdu
@luxury_foonyc 152 Wooster St, SoHo 🗓 until November 2 ⏰ 11AM – 5PM @retailmediaiq_official @luxury_foonyc NYC — don’t miss this weekend’s Retail Media IQ Pop-Up Shop in SoHo! 💚 Stop by to discover, sample, and take home amazing products from your favorite brands — all for free! 🎁✨ Follow @luxury_foonyc ❤️🫶🏻for more inspo It’s open to the public all weekend long, featuring some incredible names you’ll love: @palmers @OolieFoods @drinklmnt @viactiv @suninfunin @amlactin @_myplusone @orthomol_usa @healrescue @herbacin_us Come explore, grab your goodies, and experience the best of what’s new in beauty, wellness, and lifestyle! 💄🍃 #NYCPopUp #SoHoNYC #FreeNYC #NYCEvents #RetailMediaIQ ♬ original sound - luxury_foonyc
Brands Directory
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Palmer’s
Family-owned skin and hair care brand known for Cocoa Butter Formula with vitamin E.
palmers.com -
Oolie Foods
Food brand offering egg-based, protein-rich, dairy-free dips and yogurts from free-range eggs.
ooliefoods.com -
Procure Products
Feel-good first aid.
procureproducts.com -
LMNT
Electrolyte drink mix with zero sugar and no fillers, formulated for high-salt hydration.
drinklmnt.com -
Viactiv
Nutrition made easy with calcium chews and other supplements in enjoyable formats.
viactiv.com -
Fun In
The fun way to add a punch of temporary color to your hair.
sun-in.com -
AmLactin
Dermatologist-recommended moisturizers with lactic acid to smooth dry, rough skin.
amlactin.com -
plusOne
Modern wellness brand offering a range of personal massagers and accessories.
myplusone.com -
Orthomol USA
Science-backed micronutrient supplements from German brand Orthomol.
orthomolusa.com -
Releev
Botanical OTC topical for cold sore symptom relief, designed for fast results.
releev.com↗ -
Wild Bill’s Soda
Veteran-owned craft soda with nostalgic flavors made using cane sugar.
drinkwildbills.com -
Herbacin USA
German herbal skin and body care since 1905, made with botanical extracts.
herbacinusa.com -
Neutonic
Functional energy product line focused on clarity and performance.
neutonic.com -
Heal & Rescue
Ultra-concentrated topicals for very dry skin and calluses with targeted actives.
healandrescue.com -
PROclearz
Antifungal topicals for nails and toes featuring tolnaftate as the active ingredient.
proclearzaf.com
