retailmediaIQ Pop-Up Shop opens with VIP night in SoHo

NEW YORK — retailmediaIQ opened its Pop-Up Shop Thursday evening with a packed VIP Preview Night at 22 Wooster Street in SoHo, bringing together retailers, brand executives, media, creators, and other industry guests for an early look at this fall’s participating brands.

The October 29 preview opened the latest edition of retailmediaIQ’s experiential retail event, which runs through the weekend.

The event runs through Sunday, November 1, from 11 a.m. to 5 p.m., at 22 Wooster Street in SoHo.

The Pop-Up Shop will be open to the public Oct. 30-Nov. 1, 11 a.m. to 5 p.m., offering consumers the chance to sample products, meet brands and discover offerings across health and wellness, beauty, personal care, food and beverage.

Throughout Thursday’s event, brands transformed the Wooster Street space into individual activations built around sampling, demonstrations and conversations with attendees.

Xlear put sinus care at the center of its activation, encouraging consumers to incorporate its products into their daily wellness routines. The brand was joined by James Maslow of Big Time Rush, who met with attendees as a Xlear user and brand partner.

Nuun Hydration showcased its hydration products with a large branded installation and sampling station. Known for electrolyte hydration products, the brand was among the most prominent activations in the space, with Nuun representatives engaging guests throughout the evening.

Neutonic introduced attendees to its line of productivity-focused energy drinks. The brand positions its beverages around focus and productivity, with products featuring a range of flavors and functional ingredients.

Beauty and personal care also had a significant presence.

Palmer’s highlighted its Lemon Sorbet collection, showcasing body care products that pair the brand’s moisturizing formulas with a bright citrus fragrance, including body lotion and body oil.

Profusion Cosmetics showcased its beauty assortment, giving guests a closer look at the brand’s accessible, trend-driven makeup offerings across eye, lip and complexion categories.

Théa featured iVIZIA, its eye-care line, highlighting products designed to support everyday eye comfort, including preservative-free lubricating eye drops and eyelid cleansing products.

Cleanlogic showcased its personal care assortment, including products from its Infusions collection, which pairs exfoliating bath and body accessories with fragrance-forward self-care.

Belcam Beauty featured its Kinda Sorta collection of hair and body mists, highlighting the brand’s fragrance offerings designed for everyday use.

Dr. Sheffield’s highlighted its oral care lineup, showcasing toothpaste products from the heritage brand, whose roots date back to the 19th century.

Six Star Pro Nutrition brought sports nutrition into the mix with an activation featuring its supplements and product samples.

AARP participated with an activation focused on its resources and consumer outreach, adding a different dimension to a lineup otherwise heavily centered on consumer products.

The VIP night gave the participating companies direct access to an audience of retail and media professionals before the doors open to consumers. It also previewed the format that will continue through Sunday, with visitors able to move from activation to activation, sample products and speak directly with brand representatives.

The retailmediaIQ Pop-Up Shop brings consumer discovery and industry exposure together. Participating brands can introduce products directly to shoppers while connecting with retailers, media, creators, and other decision-makers in the same setting.

The fall event follows retailmediaIQ’s spring Pop-Up Shop, which drew more than 200 industry guests to its VIP night and about 6,000 consumers during the public portion.

The retailmediaIQ Pop-Up Shop is open to the public at 22 Wooster Street in SoHo from 11 a.m. to 5 p.m. Friday, October 30, through Sunday, November 1.