NEW YORK — retailmediaIQ's latest PoP-Up Shop in Soho, held from May 16 to 18, 2025, was a major success, building on the momentum of its inaugural event last fall. The PoP-Up Shop brought together a curated lineup of health, wellness, and lifestyle brands, attracting industry insiders and enthusiastic consumers.
Throughout the weekend, visitors explored offerings from Bebe Bottoms, Chargel, Forever 21, Happy, iRoma Scents, Nature’s Way, Odwalla, Oolie Foods, Palmer’s, and Yardley of London.
The event started with an exclusive VIP preview night on May 15, attended by influencers, media, suppliers, and retail professionals.
The pop-up featured interactive sampling stations, brand ambassadors, and immersive product experiences, allowing attendees to engage directly with the products.
The pop-up's location at 422 W Broadway in Soho, a neighborhood known for its vibrant mix of trendy boutiques and iconic stores, contributed to the event's high foot traffic and visibility. Social media buzz further amplified the event's reach, with influencers sharing their experiences and drawing more visitors to the shop.
The success of this pop-up underscores the growing importance of experiential retail in today's market, offering brands a dynamic platform to connect with consumers and showcase their products in engaging ways.
