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HOLLAND, Mich. – At the grand reopening of a Family Fare store here, SpartanNash unveiled its vision of what a neighborhood supermarket should look like. The revamped grocery shopping venue will serve as a model for future store remodels, the company says.
The store boasts an enhanced array of fresh meal solutions, convenience-focused food selections, a beef jerky bar and a nostalgic vintage candy station.
"We're thrilled to debut this updated Family Fare, which blends innovative concepts with the familiar, neighborhood feel our store guests know and love," SpartanNash executive vice president and chief merchandising officer Bennett Morgan said. "This transformation is informed by extensive shopper data and insights, aimed at enhancing convenience, quality and affordability. Our goal is to create an exceptional shopping experience that stays true to Family Fare's core pillars of freshness, friendliness and value, and this store sets the stage for future updates across our stores."
The newly redesigned Family Fare features a market-style shopping environment with such new features as:
- An open bakery with live baking will fill the store with the aromas of fresh-baked pastries, artisan breads, and desserts like Tres Leches Cake.
- Expanded deli options with fresh, grab-and-go meal solutions, such as a Caribbean Grain Bowl with Salmon and Chimichurri, and sandwiches like Fried Wild-Caught Alaskan Cod.
- Healthy meal kits for $20 each that can be prepared in 20 minutes or less and are designed to feed a family of four.
- A nostalgic candy station with entertaining sweets from yesteryear.
- A bulk jerky bar.
- Market fresh buys at new lower prices with fresh-cut produce.
- A dedicated value wall showcasing competitive promotions.
"Family Fare stores have served the Holland community for almost 60 years, and today nearly a half million shoppers come through the doors of our local stores here every year," said Family Fare Store Director Michael Farrell. "At Family Fare, our tagline is 'In Your Neighborhood,' and in honor of our grand reopening, we are proud to donate a gift to the nonprofit Community Action House that will provide more than 8,500 meals to our neighbors."
In further celebration of the grand reopening, the store hosted a family-friendly party last Saturday in the parking lot. The party featured food and games for children, and proceeds benefitted the West Ottawa Rugby Team.
The Holland store's remodel reflects a commitment to evolving with consumer preferences, SpartanNash says, adding that another Family Fare refresh is planned for Sparta, Mich., later this fall.
