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Rice Krispies Treats debuts new cinnamon sugar flavor

Introducing Rice Krispies Treats® HOMESTYLE Cinnamon Sugar, a flavorful new twist on the ooey-est, gooey-est snack. (Credit: Kellogg Company)

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BATTLE CREEK, Mich. — Kellogg Co.’s Rice Krispies brand has created the Rice Krispies Treats Homestyle Cinnamon Sugar snack with marshmallows, butter and a sprinkle of cinnamon.

Cinnamon Sugar joins existing Rice Krispies Treats Homestyle flavors: Original and Chocolate.

“Whether you’re a busy parent packing lunch boxes or a grown-up kid craving a taste of childhood, fans can enjoy this deliciously sticky, simple snack any time of day and be transported to a homey kitchen in just one bite,” said Heidi Ray, senior director of brand marketing for Kellogg’s Portable Wholesome Snacks. “What’s more, this is the first-ever Cinnamon Sugar flavor for our Rice Krispies Treats brand, and we’re excited to add it to our beloved line of Homestyle bars.”

Rice Krispies Treats Homestyle Cinnamon Sugar is available in grocery stores nationwide selling for a suggested $3.99 for six bars in a box or $5.24 for 12 bars in a box.

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