Risa Barash

Risha Barash is the founder and chief executive officer of Fairy Tales Hair Care, a multimillion-dollar children’s and family personal care brand she launched over 25 years ago. What started as a solution created behind the salon chair has grown into a nationally distributed brand available in major mass and specialty retailers across the country.

A self-funded entrepreneur, Barash has grown the company without relying on institutional capital, building it through disciplined operations, strong retail partnerships and steady innovation. Under her guidance, Fairy Tales has transformed from its original lice-prevention focus into a comprehensive lineup of clean, performance-oriented hair and body care products for children and families. Today, the brand proudly serves its second generation of customers, remaining committed to its customer-first mission.

Fairy Tales is known for its ingredient transparency, a unique position in the family personal care market and long-standing retail partnerships. Risa’s distinctive voice continues to shape the brand, most recently with the launch of its first official spokesperson and commercial campaign, The Hairy Godmother — a playful nod to the common hair challenges parents face.

A former stand-up comedian, Risa brings humor, candor and strategic clarity to her leadership style. Having navigated multiple economic cycles and shifts in the retail landscape, she stays focused on sustainable growth and expanding the brand’s presence across the mass market channel.