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SAN FRANCISCO — Afterpay and Rite Aid announced a partnership Tuesday, offering Rite Aid’s online shoppers a new way to pay for everyday items in four installments at no additional cost when paid on time. This partnership will help customers access and spend responsibly on everyday goods with Afterpay’s budgeting tool.
Justin Mennen
“Our relationship with Rite Aid, and expansion into drugstore e-commerce, comes at a time of increased shopper demand to pay over time. Approximately 39% of consumers have indicated using BNPL more due to the pandemic and inflation,” said Zahir Khoja, general manager of global platforms and partnerships at Afterpay. “By expanding our platform and services to new everyday spend retailers, we can continue to help consumers unlock access to daily necessities while managing their budgets.”
“As a trusted destination for the healthcare needs of our communities, we are committed to providing our customers with offerings that make it easier for them to obtain the products they need to support their whole health,” said Justin Mennen, chief digital and technology officer for Rite Aid. “Our new partnership with Afterpay is another way we are leveraging technology to improve the customer experience and the overall health and wellness of our communities.”
Rite Aid will offer Afterpay on purchases made online at www.RiteAid.com and plans to roll out its flexible payment option in stores nationwide in the coming months. Customers can apply Afterpay to any purchase made online with the exception of prescription drugs or products that require a health provider prescription. With nearly 70% of Afterpay’s highly-engaged network of digitally-native Gen Z and Millennial customers, Rite Aid can expect to see a new generation of consumers shopping online using BNPL.
