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CAMP HILL, Pa. — Rite Aid Corp. opened the doors on its first newly built store in more than four years on March 10, welcoming first-time shoppers to the 14,500-square-foot store at 4999 Jonestown Road in Harrisburg, Pa., not far from the company’s headquarters here.
Rite Aid Corp. opened the doors on its first newly built store in more than four years on March 10, welcoming first-time shoppers to the 14,500-square-foot store at 4999 Jonestown Road in Harrisburg, Pa., not far from the company’s headquarters here.
Rep. Lou Barletta (R., Pa.) joined Rite Aid chairman and chief executive officer John Standley and president and chief operating officer Ken Martindale for the grand-opening event at the store, which features the chain’s Wellness Store format.
"Today is truly a day of celebration for Rite Aid as we mark the grand opening of our first net-new store to be built since 2010," Standley said at the event. "As we begin to build up our development pipeline through new and relocated stores, we are laying the foundation for future growth and continuing our transformation into a retail health care company, bringing our unique brand of health and wellness services to even more customers, in both existing and new markets."
As in Rite Aid’s other Wellness Store locales, customers entering the Harrisburg store see a wooden path that leads to the pharmacy department, which is staffed by pharmacists trained in diabetes care and medication management, and certified to immunize customers against flu, shingles, whooping cough and other maladies, Rite Aid said.
The format also features "wellness ambassadors," associates of the pharmacist who will help customers obtain information on Rite Aid products and services.
Other key design features in the Harrisburg store are overhead departmental rings that identify store sections, such as beauty, food, home care and seasonal; a warm-color palette with wood tones and soft lighting; hundreds of new health and wellness products, including a selection of food that is organic and gluten-free; and a GNC vitamin department with an interactive kiosk designed to supply customers with the kinds of information that the company said will help them make informed purchasing decisions.
