NEW YORK – BERO, the premium non-alcoholic beer co-founded by Tom Holland, and happy Coffee, the thoughtfully sourced, slow roasted coffee co-founded by Robert Downey Jr., today announce a unique, dual collaboration: BERO Coffee Draught & happy Eternal Hoptimist ground coffee. Born out of admiration, trust, and a shared pursuit of excellence, the partnership stems from the longtime friendship between the founders of these two unique brands. Today, Tom and Robert join forces to bring consumers two limited-edition beverages built on authentic connection, brewed with intention, and crafted for limitless enjoyment.
Holland and Downey’s friendship, which has been brewing for over a decade, is marked by a mutual respect for each other’s craft both on and off screen. Whether Tom is pouring a pint or Robert is sipping a mug of freshly brewed coffee, each has channeled their passion into building brands that value quality, precision, and the belief that great drinks have the power to bring people together. BERO delivers on that promise through its gold standard approach, where non-alcoholic beer is the trophy, not a consolation prize. Meanwhile, happy brings it to life through careful sourcing from growers across eight countries and a slower, lower-temperature roasting process that coaxes out rich, layered flavors. This collaboration is a celebration, with coffee and beer alike, of the skill, care, and camaraderie that have defined both their friendship and their brands from the start.
The collaboration will feature two limited edition products, BERO Coffee Draught, a smooth, full-bodied beverage that blends the roasted depth of a stout-style beer with the silky, satisfying character of happy’s coffee. Balanced malt sweetness, cocoa notes, and roasted coffee undertones are complemented by a creamy, nitrogen-infused mouthfeel, finishing crisp and clean at an impressively low 0.5% ABV. It's a beer that pairs perfectly with hearty dishes, shines alongside dessert, or can be enjoyed entirely on its own.
Alongside the Draught, the happy Eternal Hoptimist ground coffee promises another bold expression that honors both the art of brewing and coffee roasting. This origin combines bold 100% Arabica coffee beans from Brazil and Colombia with a touch of happiness, inspired by the hops from our friends at BERO, while remaining completely alcohol-free. It’s slow-roasted to be smooth and balanced, with notes of citrus and pine. It’s unexpected and seriously delicious.
“My friendship with Tom stems from mutual support and respect, and this partnership is exactly that — sharing what we love and creating quality products in tandem,” shared Robert Downey Jr.
“This is the kind of collaboration you can only do with a friend,” said Tom Holland. “Robert knows coffee better than anyone, and we wanted to bring that same level of care to a beer that celebrates what both our brands stand for: quality, craft, and a premium experience in every sip.”
BERO Coffee Draught and happy Eternal Hoptimist ground coffee will be available at berobrewing.com, happyproducts.com, and as a limited exclusive at Target stores nationwide, inviting drinkers to enjoy authentic flavor at any hour, AM to PM.
