MATTOON, Ill. – Rural King, a family-owned retailer dedicated to the rural lifestyle, announced the opening of its newest South Carolina store in Anderson, marking the company's second location in the state.

Grand opening festivities will take place Friday, June 19, through Sunday, June 21, featuring Rural King specials and competitive prices on items throughout the store. New customers who enroll in RK Rewards in-store at the Anderson, South Carolina, store during grand opening weekend will be automatically entered to win one of four $500 Rural King gift cards. Customers can also enjoy a complimentary bottle of Rural King water during their visit.
With a legacy spanning more than six decades, Rural King has established itself as a cornerstone of the communities it serves. The new Anderson location at 3101A N Main St. features updates designed to enhance the shopping experience, including mobile and self-checkout options, while maintaining the personal touch that defines Rural King's customer service.
"Opening our Anderson store marks another important milestone for Rural King as we continue serving customers across South Carolina," said Rural King Chief Operating Officer Michael Ladd. "Anderson is a community with a strong appreciation for hard work, the outdoors and the rural lifestyle, which aligns closely with who we are as a company. We're excited to bring local families, farmers and outdoor enthusiasts a convenient destination for the products, value and friendly service they count on every day."
The Anderson store boasts various brands, including Carhartt, Stihl, Ariat, Wrangler, Black Rifle Coffee Company, Walnut Creek Foods and Henry Rifles. Focusing on serving diverse customer needs, Rural King offers products for livestock, pets, birds, automotive needs, power equipment, power tools, grilling, food and snacks, and cleaning products. As the seasons change, customers can find heating and cooling items, outdoor patio décor, pools, toys, home décor, and sporting goods.
As a community-oriented retailer, Rural King is committed to supporting local initiatives, including youth organizations like 4-H and FFA, and veterans and first responders through partnerships with organizations like the Gary Sinise Foundation. The company's commitment to fostering meaningful connections extends beyond its storefronts, embodying its core values of teamwork, integrity, and continuous improvement. For more information, visit Ruralking.com, RKguns.com or RKtractors.com.