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MOUNTAIN VIEW, Calif. — Safeway Inc. executive Mir Aamir has joined digital coupon provider Coupons.com as chief operating officer and chief financial officer.
Safeway Inc. executive Mir Aamir has joined digital coupon provider Coupons.com as chief operating officer and chief financial officer.
Most recently at Safeway, Aamir served as president of customer loyalty and digital technologies. He helped start and lead the supermarket chain’s Just for U digital and mobile platform for its loyalty and target marketing programs, reaching over 6 million registered shoppers.
Coupons.com chief executive officer Steven Boal described Aamir as a digital marketing pioneer in consumer packaged goods and retailing. "Not only does Mir have large-scale financial experience, he also has deep expertise in both CPG and high-volume retail. As a thought leader in direct-to-consumer and retail trade promotions, Mir has spent almost two decades understanding consumer shopping behavior and how to effectively engage with shoppers."
