BENTONVILLE, Ark. — Sam’s Club is elevating its fresh offerings by officially bringing sushi under the Member’s Mark brand, marking a major milestone in the company’s commitment to premium quality, unbeatable value, and innovation tailored to members’ needs.
More than a rebrand, the launch of Member’s Mark Sushi reflects a shift toward chef-crafted, regionally inspired, and member-driven food experiences. Sushi is made fresh daily in clubs by trained chefs who adapt menus to local tastes, from jalapeño tuna rolls in Texas to mango-forward recipes in Puerto Rico and poke-style offerings in Hawaii.
“This transition is about putting members first,” says Alex Hardy, senior director of Merchandising at Sam’s Club. “We are delivering the freshness, flavor and quality in sushi that members deserve, every day in our clubs.”
To celebrate the launch, Sam’s Club introduced the Nara Tray, a 40-piece party platter designed for families and priced at $25. Featuring rolls like the Dragon Roll, California Crunch, Spicy Tuna Mango, and a vegetarian option, the Nara Tray embodies the brand’s Made Without™ commitment — crafted without artificial colors, aspartame, or high-fructose corn syrup.
The rollout is part of Sam’s Club’s broader investment in fresh, including remodeled sushi kiosks, expanded Curbside Pickup and Delivery options, and tailored regional assortments. By embedding sushi into the Member’s Mark brand, Sam’s Club is transforming sushi into a club destination while building a platform for future member-driven innovation.
