As vice president at Total Wine & More, Sarah Goldhirsch is part of the senior leadership team overseeing one of the largest independent beverage alcohol retailers in the United States. The company operates over 250 stores across multiple states, offering a wide selection of wine, spirits and beer, supported by a service-oriented in-store experience.
In her role, Goldhirsch helps oversee key aspects of merchandising strategy and supplier engagement within a highly regulated, state-by-state operating environment. Beverage alcohol retail requires disciplined inventory management, compliance expertise, and close collaboration with producers, distributors and import partners. Goldhirsch contributes to aligning national scale with localized assortment decisions, ensuring stores reflect regional preferences while maintaining consistency in value and breadth.
As consumer demand continues to evolve, including growth in premium spirits, ready-to-drink cocktails and exclusive-label offerings, her leadership supports data-driven assortment planning and category development. Total Wine’s focus on education and product discovery supports clear merchandising structure and strong vendor partnerships.
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