ST. LOUIS — Save A Lot announced the roll out of its new Fresh Cut Meat campaign, spotlighting the retailer’s commitment to providing customers with fresh, quality meat cut in store at affordable prices.
The campaign is anchored in a commercial that extends across social, in-store and other digital channels. It’s designed to highlight a key point of difference from other national grocery stores, which is that Save A Lot cuts meat fresh in-store. This differentiator allows customers to gain greater value without sacrificing freshness or convenience during a time when many families are looking for ways to stretch their grocery budget.
“At Save A Lot, we know customers are looking for ways to put quality meals on the table while managing rising grocery costs,” said Katie Kobus, Vice President of Marketing. “This campaign is designed to drive better visibility to how we offer outstanding value to customers. Since our stores don’t typically have meat counters, customers don’t often know that their meat is cut fresh in-house, which allows us to deliver freshness, convenience and value all in one place.”
The campaign highlights Save A Lot’s fresh meat offerings across stores nationwide, where trained meat cutters prepare select beef, and pork products fresh in store daily. The effort reinforces the retailer’s focus on delivering accessible, high-quality grocery options in neighborhoods and communities across the country.
The initiative builds on Save A Lot’s continued investment in helping customers maximize value across the store through affordable fresh foods, private label offerings and convenient shopping experiences.
