ST. LOUIS – As part of their ongoing strategic partnership, Save A Lot and Leevers Supermarkets are expanding their Hispanic-focused grocery concept with the opening of a second Save A Lot y Mas store in the St. Louis area. Located at 3427 S. Jefferson Ave. in the city's Gravois Park neighborhood, the store enhances the traditional Save A Lot model with a broader assortment of Hispanic produce, specialty meats and fresh bakery offerings tailored to local community preferences while maintaining value-focused pricing.
The new location builds on the success of the first St. Louis-area Save A Lot y Mas store in Overland, Missouri, at 9430 Midland Blvd., and joins two similar concept stores operating in Colorado.
“Seeing the Save A Lot y Mas footprint expand into more St. Louis-area neighborhoods continues to demonstrate our commitment to delivering quality, culturally meaningful grocery experiences at affordable prices,” said Bill Mayo, Save A Lot Chief Executive Officer. “We are continually working to meet the needs of today’s shopper and this enhanced product offering and store format show that we are listening and meeting customer needs and preferences.”
This store concept is the next iteration in a continuing collaboration between Save A Lot and Leevers to better serve the Hispanic community and follows the introduction of the Ahorra Mucho store format in Aurora, Colo. Save A Lot y Mas incorporates learnings from Ahorra Mucho and blends those best practices within the successful value-driven Save A Lot platform customers know and love. Initial concept features include an enhanced and diverse produce assortment, a curated meat selection with popular cuts and ready-to-cook marinated options, and partnerships with local bakeries to offer fresh-baked sweet breads and other authentic bakery options.
Save A Lot y Mas also introduced updated graphics and advertising designed to better connect with Spanish-speaking shoppers. Spanish will be prominently featured throughout the store and across marketing materials, including in-store signage and digital promotions.
“Save A Lot y Mas is part of our ongoing concept development efforts to better meet the needs of Hispanic shoppers,” said Jon Koontz, Chief Operating Officer at Leevers Supermarkets. “We’re excited to bring these offerings to the vibrant Gravois Park neighborhood. Using what we’ve learned in Overland and our locations in Colorado, we hope to be able to bring insights about how best to serve this growing customer base to the broader Save A Lot network.”
To celebrate the opening, the store will host a grand opening August 5 in the store parking lot, beginning at 8 a.m. CT, with the first 100 customers receiving a pre-packaged bag of groceries. Fun activities are planned for all ages including a bounce house, cotton candy machine and more. Community members and shoppers, alongside representatives from the St. Louis Area Hispanic Chamber of Commerce, will celebrate with a ribbon cutting ceremony at 10 a.m.
Save A Lot y Mas on S. Jefferson is open daily from 8 a.m. – 9 p.m. Customers can learn more by visiting SaveALot.com.
