ST. LOUIS – Save A Lot, one of the largest value focused grocery chains in the U.S., has announced it received a Golden Penguin Award for its Private Brand Campaign for frozen food. The award is given out by the National Frozen & Refrigerated Foods Association (NFRA). This award recognizes a sustained campaign promoting a private brand(s) during the promotion period utilizing at least two forms of digital or print communications or in-store execution. Submissions included examples of ads, display photos, screenshots or other visual or audio items.
Congratulations to all the team members involved in this achievement.
