Scotch-Brite making Gen Z and Millennial consumers think differently about everyday cleaning essentials

ST. PAUL, Minn. – Your cleaning routine is about to get a serious glow-up. Introducing Brite by Scotch-Brite – the first collection of its kind shaking up the category with bold, beautiful, and thoughtfully-designed tools that prove everyday essentials don't have to be boring. Available starting March 1 at Target, Walmart, and Amazon.

Scotch-Brite introduces Brite, a vibrant new collection of kitchen cleaning tools designed to elevate daily routines.

Home is where daily life happens – where life unfolds and you're authentically you. It's a space that reflects your personality in every detail. Yet the cleaning tools that keep these spaces beautiful have been relegated to hidden corners, tucked into closets and cupboards. Not anymore. Brite by Scotch-Brite is designed to be seen and make cleaning feel effortless, with thoughtfully designed, counter-worthy tools that enhance your space and your cleaning routine.

"Next-generation consumers aren't just looking for functional products – they want everything in their homes to reflect who they are, including their cleaning tools. This means finding products that deliver powerful results yet are beautiful enough to leave on the counter. The new Brite collection was designed with this in mind – to bring sparks of delight to the everyday and transform even the most mundane tasks," said Katelyn Schulte, senior portfolio innovation manager, Home Care, 3M.

Brite by Scotch-Brite introduces:

• Brite by Scotch-Brite Scrub & Wipe + Stand
  This versatile, dual-sided scrubber is as effective as it is eye-catching with a tough scrubbing side and a plush sudsy side. Store to keep fresh between cleans on the innovative and convenient Drain & Dry Stand.
• Brite by Scotch-Brite Palm Scrubber + Stand
  Thoughtful and stylish design meets a comfy, ergonomic grip in this soap-loaded tool. Best for serious scrubbing on large pans and dishes, the Palm Scrubber comes complete with a replaceable scrubbing head and a counter-worthy Drain & Dry Stand.
• Brite by Scotch-Brite Dishwand + Stand
  With an easy-to-fill and leak-proof soap dispenser, you can keep your hands clean while cleaning any mess. Perfect for dishes, pots, pans, baking sheets, sinks, stoves, counters, showers, tubs, and more. Includes a convenient Drain & Dry Stand.
• Brite by Scotch-Brite Scrub & Wipe
  A versatile, dual-sided sponge featuring a tough scrubbing side for stuck-on messes and a plush, sudsy side for gentle wiping. Non-scratch and safe for all surfaces. Works with the Drain & Dry Stand to stay fresh. Available in two shapes and colors, Midnight Mode & Fuchsia Frenzy.
• Brite by Scotch-Brite Refill & Refresh Replacement Scrubbers
  Designed for the Brite by Scotch-Brite Dishwand and Palm Scrubber, these eco-friendly replacement scrubbers extend the life of your tool and keep it looking fresh.