MIAMI — Sedano’s Supermarkets, the largest Hispanic grocery retailer in the United States, is partnering with RELEX Solutions to unify and modernize its pricing and promotional strategies across its 32 Florida locations.
The Miami-based grocer will leverage RELEX’s AI-powered platform to move away from manual pricing processes and toward data-driven decision-making. The technology will enable Sedano’s to optimize prices, tailor promotions to its diverse customer base, and increase efficiency across its Miami-Dade, Broward, and Orange County stores.
“At Sedano’s, we are committed to delivering value and quality to our customers while staying true to our heritage and community focus,” said Javier Herran, Chief Marketing Officer, Sedano’s Supermarkets. “RELEX will help us align our pricing and promotions with what our customers truly want, ensuring we remain competitive in a challenging retail environment while honoring our commitment to providing authentic products at fair prices.”
RELEX’s platform delivers real-time insights through intuitive dashboards and allows for regional customization, ensuring strategies are aligned with local market demands. The solution also improves promotional forecasting, helping Sedano’s boost profitability and reduce planning complexity.
“We are thrilled to welcome Sedano’s Supermarkets to the RELEX family,” said Frank Lord, Chief Revenue Officer, RELEX Solutions. “The unified pricing and promotions solution will provide Sedano’s with the advanced tools needed to optimize their strategies, drive measurable value, and improve customer satisfaction across their operations. We are committed to helping Sedano’s sharpen their competitiveness through pragmatic, data-driven retail planning solutions.”