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LOS ANGELES — The SeraLabs Inc. announced distribution deals that are putting some of its innovative skin care products on the shelves of some of the nation’s largest retail chains.
SeraLabs said its Seratopical Revolution skin care line will be sold at select Walmart stores, as well as CVS, and Bed Bath & Beyond stores.
The company has also garnered placement for dietary supplements featuring its NutriStrip oral thin-film technology, said Nancy Duitch, chief executive officer at SeraLabs and the chief strategic officer at CURE Pharmaceutical Holdings, which acquired SeraLabs two years ago.
CURE Pharmaceutical is proprietor of products centered on its patented CUREform platform that provides immediate- and controlled-release delivery to improve efficacy, safety and user experience for a range of active ingredients.
Teams from CURE and SeraLabs jointly developed the supplement-delivery system, which was trademarked as NutriStrips, which initially were marketed directly to consumers.
“This is another fantastic branding and expansion achievement,” Duitch said in announcing the distribution deals. “Our goal is to differentiate our products by using advanced and proprietary technologies including unique high-tech delivery systems. Our formulations are derived from scientifically backed ingredients and marry problem-solving attributes with beautiful packaging that stands out on the shelf. In addition, the connection of our brand with one of the most respected and recognized actors in the world, Nicole Kidman, who serves as strategic partner and global brand ambassador, makes the company and brand a fierce competitor in the beauty and wellness industry.”
The Seratopical Revolution line combines nature and science into a clean and nourishing line of beauty products, Duitch said. The line’s P3P complex, developed by CURE Pharmaceutical, drives natural, clean, plant-based ingredients into the deeper layers of the skin by utilizing a proprietary tri-peptide delivery system.
The Seratopical Revolution line eschews skin-drying alcohol as a delivery mechanism in favor of natural oils and surfactant delivery systems that are promoted as highly efficacious and offering near-immediate results.
“We continue to build our successful brands via multiple marketing channels that create awareness and are return-on-investment driven,” Duitch said. “With shelf space and online access for both Seratopical Revolution and NutriStrips at the largest mass and drug retail stores in the country we have created a compelling opportunity to acquire new customers and drive sales at a faster pace.”
