NEWARK, N.J. – With football season in full swing and Halloween celebrations creeping up, SNICKERS and adidas are dropping a legendary limited-edition ADIZERO ELECTRIC + II. Because let's be real: if your gear isn't satisfying, you're not playing at your best.
Bold and unmistakingly satisfying, with a spooky twist hidden inside just in time for Halloween, the cleat pairs SNICKERS' iconic chocolate brown with adidas' legendary performance innovation to deliver gear that fans are sure to "GO NUTS" over.
"SNICKERS has always found unexpected ways to satisfy fans on and off the field, and this partnership with adidas brings that spirit to the football field like never before," said Maria Urista, Vice President of Chocolate Marketing, Mars Snacking. "Creating our first-ever SNICKERS x adidas football cleat and matching bars, we continue to give fans new ways to celebrate both the Halloween and football seasons."
Get a Taste of the SNICKERS x adidas Bars Before they Vanish
While the cleats are made for the field, everyone can enjoy a taste of the action. Beginning today through October 13, fans can visit SNICKERS.com/adidas and enter a sweepstakes for a chance to win exclusive SNICKERS x adidas bars. With spooky season on the horizon, SNICKERS is also bringing the Halloween inspiration behind the cleat's secret green insole to fans' celebrations with a hidden stash of SNICKERS Ghoulish Green bars. Grab yours before they disappear into the shadows!
Satisfaction and Style with Every Snap
Crafted with a synthetic and textile upper, the ADIZERO ELECTRIC + II offer a snug fit that adapts to your foot's shape, providing comfort and support. The lace closure helps them stay secure on your feet, allowing you to focus on your performance. With a lightweight construction, the cleats are built to support speed and agility, now paired with the iconic SNICKERS brand.
Featuring a ghoulish green insole and SNICKERS lace charm, the cleat is perfect for Halloween and beyond.
The ADIZERO ELECTRIC + II will be available to U.S. fans for $180 exclusively at https://www.adidas.com/us/football-cleats beginning October 10, in limited quantities.
Stay Tuned for SNICKERS and adidas' Next Big Play with Carnell Tate
The collab will also extend beyond the field with NFL rookie and SNICKERS and adidas partner Carnell Tate. Blending football culture with his confident, fashion-forward style, Tate will help bring the partnership to life with a game day surprise on October 11
