Table of Contents
GRAND RAPIDS, Mich. – SpartanNash has hired Kellogg's veteran Erin Storm as its new senior vice president and chief marketing officer. Storm will lead the the food solution company's marketing function, including the OwnBrands portfolio, retail marketing programs, e-commerce and digital experience, creative services, shopper insights and loyalty.
Storm joins SpartanNash following an 18-year career with Kellogg's and its spin-off Kellanova, where she was most recently vice president of commercial strategy. Prior to that, Storm held a variety of marketing roles with increasing leadership responsibility, including vice president of marketing in which she oversaw brand and innovation across the $3 billion salty category for brands such as Pringles, Cheez-It and Club Crackers. She previously led the Cheez-It brand marketing team, inclusive of activations like the Cheez-It Citrus Bowl. Her team's creativity has earned national awards and recognition, including an Andy Award for a 2024 Pringles Super Bowl ad.
"Erin is a talented brand marketer with proven success in growing the demand for products that have become popular household favorites," said SpartanNash CEO Tony Sarsam. "She will play a pivotal role in driving brand awareness for our retail banners and OwnBrands portfolio, capturing market share, and leveraging consumer insights for product innovation."
Throughout her career, Storm has provided leadership for brands that include Froot Loops, Frosted Mini Wheats, Special K, Rice Krispies Treats, Eggo, MorningStar Farms, Kellogg's Raisin Bran, Frosted Flakes and Apple Jacks. She earned her undergraduate degrees in marketing and finance from the University of Delaware and her Master of Business Administration from Indiana University's Kelley School of Business.
