Table of Contents
During the first nine months of 2024, store brand dollar and unit sales continued to grow across retail channels with PLMA projecting total sales volume for 2024 will surpass a quarter trillion dollars, setting a new record.
Specifically, store brand dollar sales grew by 2.9%, outpacing national brands, which were up 1%. In unit sales, store brands also outperformed their counterparts, increasing by 2.3% while national brands declined 0.8%. For the period ending September 8, store brands achieved all-time highs in both dollar (20.4%) and unit (22.8%) shares. Taking a longer view, store brands' annual sales have risen by 41% over five years.
In the ten departments Circana tracks for PLMA, during the 52 weeks ending September 8, store brand dollar sales rose in all of the sections and store brand unit sales increased in all but Health. The top dollar sales gains were in General Food and Beauty, both up 5.4%, followed closely by Home Care at plus 5.2%. Beverages and Pet Care were both ahead 3.4%, Frozen was up 2.7%, Refrigerated gained 2.2%; Home was up 1.7%, and General Merchandise improved 1.4%.
In total store brand sales volume for the 52 weeks, Refrigerated was the largest department with $55.4 billion, followed by General Food ($51.2 billion), General Merchandise ($25.1 billion), Frozen ($21.4 billion), Home ($18.5 billion), Beverages ($14.1 billion), Pet Care ($5.3 billion), Beauty ($3.8 billion) and Home Care ($3.2 billion).
Leading departments for store brand unit gains for the 52 week period were Pet Care, which rose 4.5%, followed by Home Care, which improved 3.1%, General Food, up 2.8%; Refrigerated, plus 2.7%; Beauty, up 2.3%; Frozen, ahead 2.2%; Beverages, plus 1.8%; and General Merchandise, ahead 0.6%. Health was off by 1.7%. The top sections for overall store brand unit sales were General Food (19.6 billion), Refrigerated (14.8), General Merchandise (4.9 billion), Beverages (4.8 billion), and Frozen (4.6 billion).
