RISHON LeZion, Israel – iRomaScents, developer of the retail technology platform revolutionizing fragrance discovery through AI-powered personalization and smart scent delivery systems, announces a strategic sales engagement with Market Performance Group (MPG), a leading end-to-end omnichannel commerce agency that helps brands accelerate profitable growth across growth partner helping consumer brands accelerate performance across today’s complex retail landscape.
The partnership brings together MPG’s deep retail expertise and proven ability to scale innovative consumer solutions with iRomaScents’ breakthrough technology platform designed to solve one of beauty retail’s biggest challenges: how to turn fragrance discovery into a personalized, measurable and high-converting experience.
As retailers continue to look for ways to elevate in-store engagement, maximize selling space and deliver stronger consumer experiences, iRomaScents provides a new approach to fragrance exploration- combining AI-driven recommendations, automated sampling, real-time consumer insights and interactive discovery.
Through this partnership, MPG will support iRomaScents’ expansion strategy by connecting the platform with leading retailers and brands looking to modernize the fragrance journey and unlock new growth opportunities.
“Fragrance has historically been one of the most emotional, yet difficult categories to navigate at retail”, says Avner Gal, CEO of iRomaScents. “Consumers are overwhelmed by choice, while retailers and brands need better tools to understand preferences and drive conversion rate.”
“We’re excited to partner with iRomaScents to help bring this innovative scent discovery system to more retailers and brands,” says Jason Reiser, CEO of Market Performance Group. “What I find most compelling is that retailers are looking for technologies that improve the shopping experience while giving brands better insight into consumer behavior. Their approach to fragrance discovery is both innovative and meaningful, and we look forward to bringing that capability where it can create real value.”
Why This Cooperation Matters
• Retailers need smarter discovery tools. Traditional fragrance shopping creates barriers for consumers. iRomaScents simplifies the journey through personalized recommendation and guided exploration.
• Data is essential to beauty retail. The iRomaScents platform provides valuable consumer insights, helps brands understand preferences, optimizes assortments and improves design performance.
• Experience drives conversion rate. As physical retail evolves, interactive technologies that educate, engage and influence purchasing decisions are becoming critical growth drivers.
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