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CHICAGO — CoolerX, (formerly Cooler Screens), the technology company powering in-store retail media and merchandising, has unveiled the results of a new survey examining the influence of in-store digital smart screens on consumer behavior and satisfaction. The survey, conducted with hundreds of shoppers across various brick-and-mortar stores, reveals that digital smart screens significantly enhance the shopping experience, drive memorable interactions, and aid in discovering rewards and savings.
The findings indicate an overall positive reception of in-store digital screens with 64.36% of respondents noting that these screens positively affect their shopping experience. The dynamic content displayed on these screens not only captures attention but also resonates with shoppers, with 82% of participants finding the content memorable. Additionally, nearly half (47.86%) of respondents acknowledged that digital smart screens influenced their purchasing behavior, with 89% of participants noting the screens made it easier to find retailer rewards and savings.
“Our results show that shoppers find real value in in-store digital screens. By using these screens and the technology that powers them to anticipate and meet shopper needs, retailers can create a more informed and relevant shopping experience,” said Arsen Avakian, co-founder and CEO of CoolerX. “AI-powered smart screens provide consumers with timely, tailored information at critical decision-making moments, making it easier to find and access useful information to make the best decisions to fit their needs and preferences.”
The survey data also revealed a consistent trend of positive engagement with digital smart screens. For instance, in October 2023, 65.2% of in-store shoppers reported a positive experience with digital screens, and by May 2024, this figure increased to 68.8%.
As the retail landscape evolves, integrating digital technology in physical stores is essential for enhancing the consumer experience and driving sales. CoolerX represents a new phase in in-store retail media by using AI-driven software to power dynamic digital displays. With CoolerX technology, retailers can transform traditional shopping environments to create a more intuitive, efficient and customized in-store journey that aligns with expectations of today’s tech-savvy consumers. This approach improves the shopping experience and provides insights into consumer behavior, helping retailers better meet their customers' needs.
