FRESNO, Calif. – Sun-Maid Growers of California, the farmer-owned cooperative behind one of America's most trusted food brands, has joined with The Pokémon Company International to launch Pokémon-licensed raisin 6-packs just in time for the back-to-school season. The special packaging features the beloved Pokémon Pikachu on Sun-Maid's iconic "little red box," a trusted favorite in lunchboxes for generations.
The special Pokémon and Sun-Maid package design is available on Sun-Maid California sun-dried raisin six-pack cartons now while supplies last at major retailers and online.
Sun-Maid raisins are a healthy, whole fruit snack with zero grams of added sugar*. The Pokémon-themed raisin 6-packs make a fun addition to any school snack or lunch, are perfect for Pokémon and animation fans, and people seeking a healthier snack option at home or on the go.
"Sun-Maid has been part of lunchboxes for generations and remains a snack parents can feel good about. This is a great example of how we keep that legacy relevant, combining the goodness people expect from Sun-Maid with an experience that brings extra excitement to everyday snack time," said Steve Loftus, CEO of Sun‑Maid Growers of California. "This special Pikachu packaging is especially iconic given this year is Pokémon's 30th anniversary. It is a bold, fun snack option that also builds on Sun-Maid's trusted legacy with fans of all ages."
Founded more than a century ago, Sun-Maid is a timeless and trusted name in healthy snacking known for real, simple ingredients, and products that deliver great taste and joy in every bite. Celebrating 30 years this year, Pokémon is a global phenomenon loved by fans of all ages. The partnership enables fans of both brands to show off their passion for Pokémon while enjoying a healthy snack option.
