STAMFORD, Conn. – This Halloween, SUNNYD is bringing mystery to the beverage aisle with the launch of SpookyD, a limited-edition mystery beverage designed to surprise taste buds and add a playful twist to the season's most memorable moments.
Available for a limited time this fall, SpookyD features festive Halloween-inspired packaging and one delicious secret: the flavor remains a mystery. From the first sip to the last, consumers are invited to guess, discuss, and enjoy the unexpected as they celebrate everything from costume parties and haunted movie nights to pumpkin decorating, classroom celebrations and neighborhood trick-or-treating.
"Halloween is all about embracing the unexpected, and SpookyD brings that spirit to life in a way only SUNNYD can," said Randi Jachino, Chief Marketing Officer, Harvest Hill Beverage Company. "We've created a beverage that's more than just a seasonal offering—it's an experience. Whether you're hosting friends, celebrating with family or simply getting into the Halloween spirit, SpookyD adds a little mystery and a lot of fun to the occasion."
As consumers continue to embrace limited-edition seasonal products, SpookyD delivers a fresh take on Halloween by transforming an everyday beverage into a conversation starter. With its eye-catching haunted house packaging and mystery flavor, the limited-time release encourages consumers to savor the surprise.
A Mystery Worth Sharing
Is it fruity? Candy-inspired? Citrus with a spooky twist? That's for consumers to decide. Rather than revealing what's inside, SUNNYD is inviting fans to put their taste buds to the test and share their best flavor guesses throughout the Halloween season. From family game nights and office celebrations to Halloween parties and festive get-togethers, SpookyD is designed to spark conversation with every sip. Sleuths are encouraged to tag @sunnydofficial on social with their best guesses.
Available for a Limited Time
SpookyD will be available in 18 packs of 6.75oz bottles and gallon jugs beginning August 2026 at Walmart Stores nationwide while supplies last.
Product Highlights
- Limited-edition mystery flavor
- Halloween-themed collectible packaging
- Available for a limited time during the Halloween season
- Perfect for Halloween parties, trick or treat offerings, seasonal gatherings, movie nights and festive celebrations
