Consumer Brands launches National Consumer Transparency Week
Consumer Brands spotlights growing use of transparency tools during National Consumer Transparency Week
Consumer Brands spotlights growing use of transparency tools during National Consumer Transparency Week
According to research from the Consumer Brands Association, 90% of Americans recognize Facts Up Front, and 22 million SmartLabel scans occur each year.
The initiative highlights the CPG sector’s ongoing efforts to offer shoppers clearer information about the products they use every day.
Consumers cited ingredients as a leading factor in first-time food and beverage purchases.
Removing these safe ingredients does not change the consumer packaged goods industry’s commitment to providing safe, affordable and convenient product choices to consumers.
“Reciprocal tariffs that do not reflect ingredient and input availability concerns will inevitably raise costs.”