Liquid Supply Chain offers prescriptive recommendations for inventory allocation, identifies new revenue opportunities, and enhances demand planning and distribution processes.
The collaboration enables large-scale, always-on attribution measurement, eliminating the need for time-consuming, ad-hoc performance studies.
“The paralyzing effects of economic uncertainty are starting to show up in short-term interruptions in discretionary consumer spending,” said Marshal Cohen, chief retail industry advisor at Circana.
What started as a cost-saving alternative has now become a competitive force, with private labels earning consumer trust through quality, innovation, and differentiation.
Circana's Complete Audiences framework helps brands optimize media spending for immediate conversions and long-term growth.
The partnership aims to enhance decision-making, improve supply chain efficiencies, and provide deeper insights into shopper behavior.
In 2024, fragrance category sales rose 12%, with unit sales also growing in the prestige market.
Holiday 2024 retail sales face a 3% decline compared to last year despite Black Friday and Cyber Monday boosts.
“With one in eight Americans relying on SNAP for their nutritional needs, this group represents a critical segment for retailers and manufacturers.”
“Consumers are driven by a demand for value, impacting both volume and price/mix growth.”
Hispanics now comprise 20% of the U.S. population and accounted for 71% of national population growth between 2022 and 2023.
