Circana report charts generational shifts reshaping retail spending
To succeed in the “Aging Arc,” brands need to combine personalization, digital savviness, and genuine connection across different generations.
Circana
Back-to-school sales slip as shoppers spread out purchases
Circana’s Marshal Cohen says shoppers are reshaping retail seasons, requiring marketers to adapt ahead of the holiday period.
Circana unveils lineup for fall thought leadership series
Circana experts will team up with industry partners to explore consumer and market shifts across confectionery, tobacco, dairy, deli, bakery, and marketing strategy.
Circana CEO: Private brands gain ground across income levels
“Even as many consumers grapple with higher credit card debt and read headlines about economic distress, they remain resilient,” writes Stuart Aitken.
Circana: Private labels gain ground in back-to-school shopping
“The slow start to the back-to-school season, and the early shifts in purchase behavior highlight the consumer’s current spending concerns.”
Circana expands media measurement with Nielsen MMM deal
MMM will be integrated into Circana's Media team alongside the recently acquired NCSolutions (NCS).
Circana reports prestige beauty sector up for first half of 2025
“The beauty industry’s latest results are indicative of a consumer who is focused on efficacy and elevated value.”
Fueling change: How C-stores are reinventing themselves
The modern convenience store is no longer defined by the pump. Fresh food, singles and shifting shopper habits are changing the industry’s future.
Circana forecasts continued U.S. food and beverage resilience
“The CPG industry must strategically identify ways to stimulate demand and remain profitable.”
Retail faces pressure as female consumers reduce spending
Circana says women are changing how they shop in 2025, and the trend could reshape retail.
Circana: Passion purchases and priorities drive June retail sales
Industries such as video games, beauty, and toys experienced a noticeable surge, thanks to what Circana calls “passion purchases.”
Convenience retailers are rapidly closing the digital gap says Circana’s David Portalatin
From sales slump to digital surge: Convenience retail’s wake-up call.
Circana: Cool weather, consumer caution slow retail sales in June
Price growth in food and beverage remained stable, with minimal impact from tariffs to date.
Circana unveils three new solutions to navigate economic shifts and consumer trends
“The insights and data we provide not only show what’s currently happening but also arm our clients with the tools they need to adjust and thrive, no matter the market conditions.”
Circana unveils 2024 New Product Pacesetters
The annual report highlights how CPG brands are winning with solutions that offer convenience, enhanced wellness, and elevated experiences.
Circana earns TikTok Measurement Partner badge
This partnership gives TikTok advertisers advanced capabilities to assess their campaigns.