Henkel to buy Not Your Mother’s brand to expand U.S. presence
The brand’s portfolio includes popular product lines such as Curl Talk, Clean Freak, Beach Babe, Plump for Joy, and All Eyes On Me.
The brand’s portfolio includes popular product lines such as Curl Talk, Clean Freak, Beach Babe, Plump for Joy, and All Eyes On Me.
Grannum, a former Campbell’s and Reckitt executive, will oversee sales across the region.